Reliance Retail mates with 50+ traditional sweets makers

Reliance Retail
October 20, 2022

Reliance Retail, the retail arm of Mukesh Ambani- led empire Reliance diligence (RIL), has entered a distribution cooperation with over 50 traditional, indigenous sweets(mithai) makers from across India to distribute, mass yield, modernise packaging and develop traditional Indian sweets with extended shelf life. These packaged mithais similar as laddos, barfis and pedas, which are being deposited to contend with chocolate brands similar as Cadbury and KitKat, are formerly being placed at all Reliance grocery stores similar as Smart Bazaar, Smart and other grocery formats, besides Reliance Retail’s e-commerce platform JioMart.

Damodar Mall, principal superintendent, grocery retail at Reliance Retail, verified the developments. “We want to democratize traditional sweets and not relegate a particular variety to a region,” he told ET, adding that the company wants to take consumption of traditional sweets beyond seasonal openings. The scaling up coincides with peak gleeful season in India followed by the marriage season, with optional products makers including those dealing epicure foods, reporting double- number swell in deals. Boardwalk said Reliance Retail is taking the hookups with traditional sweets makers forward with individual consumption packs as well.

“We’re also developing single serve packs of these mithais which will be placed at kirana stores as the business scales up,” he said. At its grocery stores, Reliance Retail has created multiple kudos and free- standing units for traditional sweets, analogous to what ultramodern trade stores do for chocolates and confectionary brands. So far, the hookups have led to over 500 packs and hundred kinds of traditional sweets, and the company is looking to mate with further original players.

Some of the indigenous sweet makers Reliance Retail has partnered with are Doodh Misthan Bhandar of Jaipur, Lal Sweets in Mysore, Prabhuji & Bhikharam Chandmal in West Bengal and Chawannilal Halwai of Ajmer. The retail mammoth is spanning its hookups with further similar players and has set internal protrusions for deals to surpass that of chocolates by 10 times, according to a superintendent directly apprehensive of the developments. Still, to contend with packaged chocolate makers backed by heavy marketing budgets and retail leverage will be grueling, judges said.

Reliance Retail sees these hookups as helping lower original sweets makers go mainstream. “We’re offering them access to distribution network, specialized know- style, ultramodern packaging and developing their products for extended shelf- life,” Mall said. The Indian chocolate request reached a value of US $2.2 billion in 2021 and is among the world’s fastest growing requests for chocolates, exploration establishment IMARC Group said in a report.

The experimenter read the Indian chocolates request to reach US $3.8 billion by 2027. Cadbury and 5-Star maker Mondelez leads the order, with other significant players being Nestle, which makes KitKat and Munch, Mars Wrigley, which makes Galaxy, laughters and Twix, and Ferrero. The traditional sweets request, in discrepancy, remains largely unorganised, with hundreds of specialised original players.

About Reliance Retail Limited

Reliance Retail is the retail initiative of Reliance Industries Limited and is central to the group’s consumer facing businesses. Reliance Retail has been at the forefront of bringing about Organized Retail revolution in India. Reliance Retail’s operating model unleashes the aspirational energy of the new, resurgent India. Reliance Retail’s guiding philosophy rests on the tenets of enabling inclusion, growth and building sustainable societal value for millions of Indians.

In a short period, it has forged strong and enduring bonds with millions of consumers by providing them unlimited choice, outstanding value proposition, superior quality and unmatched shopping experience across all its stores. Reliance Retail’s growth over the years has triggered a large socio-economic transformation on an extraordinary scale in India.

Reliance Retail

Reliance Retail has been ranked as the fastest growing retailer in the world. It is ranked 56th in the list of Top Global Retailers and is the only Indian Retailer to feature in the Top 100. It is the largest and the most profitable retailer in India with the widest reach. Reliance Retail has nearly 200 million registered customers buying across all its formats. It recorded more than 500 million footfalls across all its stores in FY22, a scale unmatched by any other retailer in India. With over 120,000 transactions per hour, Reliance Retail operates at a scale unparalleled in the Indian retail industry and continues to enrich the quality of lives of millions of Indians every day.

Reliance Retail has adopted a multi-prong strategy and operates a wide array of store formats which cater to planned shopping needs as well as daily or occasional needs of the customers across major consumption baskets of Grocery, Consumer Electronics and Fashion & Lifestyle.

Reliance Retail has a strong presence in digital commerce channels through, a curated fashion & lifestyle store bringing best of national and international brands to customers doorsteps and Jiomart, India’s largest hyperlocal retail solution that leverages the wide network of Reliance Retail’s grocery stores and well-established supply chain infrastructure.

Reliance Retail reported a turnover of Rs.1,99,704 crore for the financial year 2020-21. As on 31st Mar 2022, Reliance Retail operates 15,196 stores across 7,000+ cities with a retail area of over 41.6 million sft. Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited is the holding company of Reliance Retail Limited which operates the retail business.