Bira 91 acquires The Beer Cafe in all- stock deal
Bira 91 has agreed to acquire alco- libation retail chain, The Beer Café. With this move, Bira 91 aims to strengthen its play in cafés and barrooms and make India’s first large scale direct- to- consumer platform concentrated on beer and invention. The ending of the sale is subject to customary terms and conditions as handed under the sale agreements.
According to the terms, Bira 91 will work its structure, experience, and expansion capabilities to further upgrade The Beer Café’s strong operating model. As per the company, Rahul Singh, CEO, and author, The Beer Café will continue to lead the brand’s operations and take the complete responsibility of the recently formed eatery perpendicular.
The Beer Café has a strong consumer base that’s pious and passionate towards the brand, Rahul Singh, author, and CEO, The Beer Café, said. “We’ve a strong operating model, and by using on the strengths of Bira 91, we will be suitable to enhance the consumer experience and take the brand to newer heights. The impartiality of The Beer Café brand offering the most variety of beers remains complete,” he added.
According to the alco- libation brand, the coming together of Bira 91 and The Beer Café is a perfect match as it brings together two brands with reciprocal societies, consumers, and request openings. The Beer Café has a presence of 33 outlets in 15 metropolises across league 1, league 2, and league 3 metropolises at crucial locales including promenades, high road and conveyance capitals.
Both Bira 91 and The Beer Café were conceived with the same intent of evangelising and elevating the beer experience in the country and with this accession, the two companies aim to catalyse the growth of beer culture in India, Ankur Jain, author, and CEO, stated. “ Having known Singh for several times now and seeing his trip nearly, I’m confident that he’ll continue to work towards taking the beer culture deeper in the country and gauge our caffs perpendicular to new heights, ” he stressed.
The future of Bira 91’s eatery perpendicular will involve a combination of strengthening The Beer Café’s immolations with its moxie while continuing to expand the Bira 91 barroom experience to increase the base of Bira 91 patriots.
(BIRA 91) B9 Beverages Pvt Ltd
Bira 91 is a craft beer brand manufactured by B9 Beverages Pvt. Ltd. It was launched in 2015. The company’s first brewery unit was located in Flanders region of Belgium where a craft distillery was used to contract manufacture the beer with ingredients from France, Belgium, Himalayas and Bavarian farms and the beer was imported to India. After initial success, the company thereafter began manufacturing the beer in India with the same ingredients. Made from wheat, barley and hops, the beer is available in draft, 330ml, 650ml bottles and 500ml cans.
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Our Story
For this generation of consumers, Beer means flavor.
A refreshingly modern beer brand, Imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more color and flavor.
Bira 91 is now enjoyed in over 500 towns and cities spread across 15 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bangalore, where it releases one new experimental beer every week, paired with its curry-shop menu.Bira 91 also offers branded merchandize across categories such as glassware, apparel and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 550 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium and Kirin Holding of Japan.